SKILL SET

Writer

I’ve written everything from national advertising campaigns to serialized graphic novels to video scripts. I’ve written entire Strategic Brand Frameworks and three-word taglines. I’ve written television shows, commercials, websites, treatments, and new business proposals. I even wrote this blurb.

Editor

I edited the non-fiction book IMAGINING CANADA: A CENTURY OF PHOTOGRAPHS PRESERVED BY THE NEW YORK TIMES. I’ve also edited the daily content calendar for the online community YouInc and was editor-in-chief for the digital TORO magazine, overseeing a lineup of 3 to 4 pieces of original content published daily. Editing is no longer just words on a page – it’s also shaping and fine-tuning an always-on brand voice across digital and social channels.

Content Strategist

I’ve conceived of an executed content strategies for some Canada’s largest brands, including Scotiabank, Purolator, BMW, World Wildlife Fund, New Balance, Toyota, RBC, United Way, Oxford Properties, OMERS, Billy Bishop Toronto City Airport and TJX. I’ve also worked on multiplatform editorial projects with Penguin Random House and The New York Times.

Digital Creator

I have created original digital publications (web-only TORO: 543,000 monthly visitors) and online communities (YouInc: 25,000 members). I also conceived and co-wrote the digitally serialized graphic novel, BAD BEAT CITY and over 200 articles while Editor-in-Chief of the digital TORO magazine. And most of the content marketing campaigns I’ve helped shape as writer and content strategist use digital and social channels as their primary means of distribution.

Production Executives

I have experience overseeing production for live action and animated videos, monitoring timelines and checkpoints at major milestones. I also have hands-on experience working in production on television shows, digital magazines and content-driven online communities.

Senior Leadership and Management

Senior leadership and management roles:

•VP, Group Account Director, Cundari

•VP Executive Director Content & Editorial, Loopmedia

•Senior Creative Director, Star Content Studios/Torstar

•Co-founder and Editor-in-Chief, TORO Magazine (Digital)

•Editorial Director and Executive Director, TORO Magazine (Print)

•VP, Creative Director, Black Angus Media