A creative executive, writer, and editor, William’s career is characterized by storytelling across multiple disciplines. As VP Content & Editorial, he built strategies and campaigns for clients like Toyota, New Balance, Microsoft, BMW, and World Wildlife Fund.

William served as Editorial and Executive Director at TORO Magazine, a men’s lifestyle publication nominated for over sixty National Magazine Awards (Canada) and winner of gold and platinum at Folio’s Ozzie Awards (U.S.). He co-founded and was Editor-in-Chief of the web-only TORO, a publication with a peak monthly audience of 543,000 unique visitors. William also edited Imagining Canada: A Century of Photographs Preserved by The New York Times, published by Doubleday. 

He is a VP at Cundari, a creative agency based in Toronto.

Imagining Canada:

https://imaginingcanada.short.gy/penguin_random_house

LinkedIn‍: ‍‍ ‍

https://www.linkedin.com/in/williammorassutti/