A creative executive, editor, and writer, William’s career is characterized by storytelling across multiple narrative disciplines. As a VP and Editorial Director, he has played a key role in campaigns and content strategies for clients like Toyota, New Balance, Microsoft, BMW, World Wildlife Fund, and UPS.
William served as Editorial Director and Executive Director at TORO Magazine, a men’s lifestyle publication nominated for over sixty National Magazine Awards (Canada) and winner of gold and platinum at Folio’s Ozzie Awards (U.S.). He co-founded and was Editor-in-Chief of the web-only TORO, a digital publication with a peak monthly audience of 543,000 unique visitors. William also conceived and edited Imagining Canada: A Century of Photographs Preserved by The New York Times, published by Doubleday Canada.
In the past decade, he has worked as Creative Director at Star Content Studios (Torstar), Editor-in-Chief of YouInc, and Content Editorial Director at Venture Communications. He is currently a VP at Cundari, an agency based in Toronto.
